Construction & Contracting

BrandBoa

Combined strategic website development with SEO-driven growth to increase visibility and generate high-quality construction leads.

6 Months

SEO + Content + Performance

5.4×

Organic Revenue Multiplier

220%

Keyword Portfolio Growth

3.1s

Average Page Load Time

82%

More MQL Leads from Organic

Overview

The Story Behind the Results

BrandBoa was strong in referrals and reputation, but invisible in the search results that power the highest-intent leads. We rebuilt the technical foundation, strengthened topical authority, and improved the website experience so organic growth could compound instead of stall.

Challenges

Slow site performance and weak technical SEO health

No consistent content strategy to support search demand

Organic visibility not aligned with business growth goals

Solutions

Fixed technical foundations and site speed bottlenecks

Built topical authority clusters and higher-intent content

Created a measurable growth cadence with reporting and CRO

Process

How We Did It

Technical

Fix the foundations

We improved site speed, crawlability, redirects, and structure so search engines could understand and rank the site properly.

Content

Build authority around demand

We shaped SEO content around priority topics, commercial intent, and conversion-ready pages.

Growth

Scale with data

We used reporting, testing, and optimisation loops to turn visibility into sustainable demand generation.

“

“The shift was immediate: better rankings, stronger content, and a channel that started working harder than anything else in the mix.“

Director of Growth, BrandBoa

Growth Lead

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